A mogul from Texas is using the country’s least aspirational city as the backdrop for his next global lifestyle company–a $225 million experiment in manufactured authenticity.
Sourced through Scoop.it from: www.inc.com

A mogul from Texas is using the country’s least aspirational city as the backdrop for his next global lifestyle company–a $225 million experiment in manufactured authenticity.
Sourced through Scoop.it from: www.inc.com